An Overview of Merkle

Merkle Sokrati is a leading digital ad technology and analytics company founded in 2009. With over 700+ team members, Sokrati is capturing the market very fast in the digital advertising space. They partner with their clients to achieve business goals and capture as much traffic in the industry they can with their viral marketing and SEO techniques. They provide paid marketing services for all the ad channels, including Google, Facebook, Display and Mobile. Sokrati offers B2B marketing solutions, data solutions, loyalty and performance solution, Enterprise technology services and more. They’ve worked with 400+ world-class clients, including Tata Sky, Tanishq, Manyavar, Aditya Birla, Swiggy and more.

Problem Identification & Investigation

In the capacity of technology partner with Merkle Sokrati, JMDS renders its services to Merkle’s clients that they refer to us for Consulting, Solution architecture, customised solutions, implementation and management etc. Depending upon the client’s needs, the process remains the same as with our direct clients and this is the aspect that Merkle appreciates about us.

Discussion with Merkle Sokrati

Various customers come on board to Merkle Sokrati, and they need industry experts for consultancy, and here we come as a support partner and work with them to understand the problem their clients are facing and underline causes, discuss the possible solution and how to implement it. Just as we work in conjunction with our direct clients, while discussion, we go through the following process:

Needs and Requirements

It is important to understand every minor requirement and need of the clients to equip us to provide the best possible and suitable solution.


Having clear information about the limitations of the company is crucial before suggesting any solution. We need to know the scope of freedom to use the company’s data while providing solutions and confidential data that can not be used publicly.


It is better to understand the SOPs of the company to prevent any inconsistencies in the company’s protocols while providing the services. SOPs are the pioneer of the smooth system and operation and lessen the chance of human errors while maintaining quality control.

Existing Solutions

Understanding the existing solutions helps to identify whether the current solution needs minor optimisation to overcome the issue, or we need to develop the entire new solution to replace the existing one.

Solution provided by the company

After discussing their need of the hour, problems, causes and limitations of the concerned clients, we serve Merkle Sokrati with the following range of services:

  • Consultation
  • Solution Architecture
  • Software Development
  • Website Design and Development
  • Server Hosting and management
  • App development
  • Digital Media Marketing
  • Social Media Management
  • Search Engine Marketing
  • Brand Identity
  • Other IT-related support and maintenance

Depending upon the number of support clients of Merkle Sokrati and their client’s requirement, we discuss and finalize the suitable solution, time and budget. Our team works on their projects and always deliver quality work within the time frame. We are Merkle Sokrati’ proud partner and have a long partnership because of our ethics and quality of work. They’re happy with our support and services and always prefer us over others in need.

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