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An Overview of Le Solitairian

Le Solitairian is a real estate and construction company that offers premium residence in premium and exclusive locations. The company has started with the vision to change the quality standard by developing the best infrastructure at an affordable price. They are into luxury & premium residence to commercial buildings and facilities. They’re capturing the market with their unique sense of design and flawless construction. Le Solitairian is driven by a passion for providing the class residence with class ambience at class locations. John Abraham was the brand ambassador of one of Le Solitairian’s projects embraced the rich life at Solitairian city and made everyone fall in love with Solitairian City.

Problem Identification & Investigation

The whole solution process depends on the problem; the best and suitable solution only could be suggested if the problem is accurately recognised. For the same, we went through the following processes:

Discussion with stakeholders

Discussing with stakeholders helps to understand their vision, operation, plan and processes to get to the core of the problem and provide the solution accordingly. It is important to delineate the organisation’s vision to identify the processes and operations that would help achieve the business goals.

Understanding

Business Processes

A better business process leads to business success and achieving business goals smoothly. A keen understanding of the business processes helps keep solutions aligned with the industry and provide customised services to get aligned with their targets and vision.

SOPs

Understanding the SOPs of Le Solitairian helped us avoid any inconsistencies in its protocols while providing the services. SOPs are the pilgrim of the smooth system and operation and reduce the probability of human errors.

Current Software Solutions

Understanding existing software solutions helped evolve the existing ones and find the ones that needed replacement to resolve the underlying problems. It helped us identify which new software we could install to enhance business processes and increase efficiency.

Target Market

Understanding the target market is beneficial, considering future growth and providing the market-oriented solution to get customers. Knowing the target customers helps target marketing and is the best and affordable solution to achieving target sales in time.

Budget Discussion

The budget discussion gives a range of budget to provide the best available solution in the given range and lessen the probability of further disputes.

Requirement Gathering

Requirement gathering leads the process to provide a suitable and correct solution. To align with the client’s need and meet their expectations to make them satisfied with the end result, understanding their requirements precisely is the most important part. We met the expectations of Le Solitairian because we listened to them and their precise requirements.

After all the long conversations and a detailed understanding of the current processes successfully, the pain point of Le Solitairian was concluded as their brand was not making noise in the market; thus, they were not getting enough customers. Le Solitairian needed a better brand identity for creating brand awareness and increased sales.

Solution provided by the company

After all the discussion, the JMDS team researched to understand the industry and its competitor business as well as their target market. We proposed the best possible solution based on the client’s requirements and budgets for final approval after thorough research:

Consultation for Marketing and Brand Awareness
Brand Identity
Pallet Selection
Fonts
Design
Theme
Look and Feel
Walkthrough Renders of Upcoming Project
Augmented Reality for Upcoming Project
Making Teaser and Teasers for their upcoming properties

Once the proposed solutions approved, the following steps were taken to provide the tailormade client-oriented solution:

Provided Consultation on how to create the brand image in the market and awareness among people, how to get attention in the crowd and what would be the best way to make some sound in the industry.
Our design team work on a tight schedule and finalised the design theme, colour pallets, fonts, look of teaser and teasers for their upcoming properties, design of the advertisement.
We did 3D rendering for their upcoming projects and created the model through a computer program.

Screenshot 2021 03 10 at 2.45.50 PM

We used the augmented reality to create an interactive experience and real-world feel.
We hired John Abraham to feature him in the teaser and teaser of their upcoming properties of the project and launched on digital media.

Screenshot 2021 03 10 at 2.48.53 PM

Implementation

JMDS provided consultation for their brand, considering future growth. Our graphic designer finalised the design theme, colour and fonts for the teasers. JMDS has taken care of every minor element that impacts the brand identity and recognition. We created the teasers featuring John Abraham made them stand out in the market, ultimately leading to higher reach and good sales. Le Solitairian started getting attention, and the audience gets aware of the brand. Project delivered as per the proposed timeline. We’re glad that Le Solitairian is pleased and satisfied with the services provided by JMDS.

Le Solitairian