Holo closures offers you a new concept for your established products with their innovative as well as secure packaging solution, maintaining the same look, highlighting the brand in a metallic finish. An emerging name in the Indian Holographic Industry lead by veteran Heliographers, forming the core team as die-hard professionals to design and come up with blue ocean strategies, concepts for security and packaging solutions. The Company has technology tie-ups with the world’s numerous undo in master originations with the most highly secure Kinemics Technology, the first in India to shoot a master up-to 1, 20,000 DPI resolutions.
Problem identification is a crucial part of the process to provide a better and satisfying solution. Identifying the problem involves several steps:
Consulting with stakeholders
A better understanding of pain points helps to better equip the solution to the client. Consulting with stakeholders helps to know business goals & longer vision, understand the following things in detail and run an analysis to recognise the pain point of the client.
Understanding the current business process helps delineate if they are leading to any losses, where they are lagging and which business processes need to be optimised.
SOPs ensure smooth operations and consistency within the business. Understanding the SOPs prevents mutilating the company’s protocol and helps describe if any flaws invade its growth.
Needs & Requirements
Understanding the industry’s needs and requirements helps to provide a personalised and customised solution. Clear and defined requirements are important since they ensure that the services, solutions, and end-result meet the client’s expectation.
It’s better to discuss the budget to provide the best possible solution that is customised for client needs in the given budget range and reduce the possibility of negotiations and disputes.
After a detailed understanding of the current processes successfully, the pain point of Holo Closures was concluded as the existing website look and feel is not as per the industry standards; thus, they are not retaining customers. The client needed a better brand and corporate identity for their business establishment and increased sales and effective operations.
Solution provided by the company
After all the discussion, the JMDS team researched to understand the brand and its competitor brand. We proposed the best possible solution based on the client’s requirements and budgets for final approval after thorough research.
- Brand Design & Corporate Identity
- Logo Design
- Colour Palette
- UX Design
- Letterhead Design
- Digital Presence strategy
- Social Media Creative Template design
Once the proposed solutions approved, the following steps were taken to provide the tailormade client-oriented solution:
- Logo designing as per the company’s services, industry-standard and target market to increase brand recognition.
- Deciding the Typography and Colour Palette for corporate identity, Social Media Creatives and UI design based on logo and usability.
- Finalising industry-standard brand theme for online and offline presence.
- Finalising and optimising brand tone, including tone of communication.
- Designing social media creative template and letterhead for day-to-day operation based on the finalised typography, colour and theme.
- Architecting the UI visualising scalability and high ROI from the onset.
JMDS provide a complimentary consultation for their brand, considering future growth. Our graphic designer designed the logo to revamp the brand identity and creating brand awareness for Holo Closures. From font, colour, theme, tone and UX designing details, JMDS has taken care of every minor element that impacts the brand identity and recognition. Post this, the website worked better and more smoothly, and user friendly. Recreating the brand resulted in increasing sales and ultimately leading to higher ROI and brand reach. Holo Closures started getting attention, and the audience gets aware of the brand resulting increase in social media followers. Project delivered as per the proposed timeline, and JMDS team is always available for further basic support and minor changes.