Cinemedia is vigorously into cinema advertising. With a wide reach of networks to place the advertisement in 8000+ cinemas in India and great infrastructure, Cinemedia help brands reaching mass audiences. They deal with almost cinema chains and single-screen cinemas. Some of Cinemedia’s partners in advertisements are Cinepolis, PVR, INOX, Satyam, Cinemax, Fun Cinemas, SRS Cinemas. They support advertisers reaching their brands to great audiences via both on-screen or off-screen ads. They always believe in giving client value for money.
Identification of the problem is the first step towards providing a solution. A detailed understanding and analysis help identify the root cause of the problem and provide appropriate solutions to clients. Steps involved in identifying the problem and the causes are:
Consulting the stakeholders
Consulting the stakeholders is necessary to understand their vision, services and procedures to identify fault points and equipping them with the best possible solution.
Understanding the business processes helps to find the flaws and provide the best possible solution accordingly. A detailed analysis of business processes helps in the segregation of inefficient and efficient processes.
Understanding the SOPs prevents us from mutilating agency protocols and help us to align with their systems while providing service. SOPs reduces the chances of any mishaps and human errors.
Existing Server Software
Understanding the current server helps to figure out the source cause of the problem. Understanding which processes require which software solutions and the state of the client’s existing software helps identify their utilisation and efficiency.
It is necessary to be clear about the client’s requirement to meet their needs & expectations and provide the best suitable solution. Aligning the solutions with their vision and long term goals helps achieve goals in time and with efficiency.
Budget discussion helps to provide an affordable solution and minimise the chance of negotiations and disputes.
After all the investigation and understanding, we concluded that the fault point was identified as their weak server management software, leading to poor website performance. The client needed better server management and maintenance, depending on their website data size and need.
Solution provided by the company
A bad server can prompt losing your prospects, so it must perform well to deliver site content to visitors as fast as possible. As per the accepted technologies of software development, project management and considering the customer’s needs, JMDS provided the solution as:
We set up the cPanel and provided hosting space on the Linux server.
We provided support for third-party APIs and certificates like SSL, SMS Gateways, Payment Gateways and all subject to their dependencies on the Linux platform.
Hosting Backup & maintenance
Our team manages daily, weekly and monthly backups of the hosted domain(s) and maintain their server security and technology upgrades for the hosted domain(s) when needed.
E-mail and Support
We set up the e-mail and provide support for e-mail and website whenever required.
After all the testing and implementation, their website is now secure and smooth with good loading speed. The customer engagement has increased and the bounce rate has reduced drastically. This has led to increased sales. JMDS fulfilled the requirement of Cinemedia by providing better server & hosting, regular maintenance, and commits a service uptime of 99.9%. JMDS team is always available for support and responds within 24-48 hours, quick fix if any issue occurs, or any help needed.