Discussion with stakeholders
A better understanding of pain points helps to better equip the solution to the client. Discussion with stakeholders helps to know business vision & bigger goals. Thoroughly understanding the business to provide customised solutions supports the growth of the organisation.
Understanding
Business Processes
A better business process leads to business success and achieving business goals smoothly. Understanding the current business process helps delineate if they are leading to any losses, where they are lagging and which business processes need to be optimised.
SOPs
SOPs ensure smooth operations and consistency within the business. Get to know the company’s SOPs helps prevent any mutilation in the company’s protocols in order to provide the services and describe if any flaws invade its growth.
Needs & Requirements
Understanding the industry’s needs and requirements helps to provide a personalised and customised solution. Clear and defined requirements are important since they ensure that the services, solutions, and end-result meet the client’s expectation.
Limitations
Understanding the limitations determines factors that are limiting industry success & growth and causing client abstinence.
Budget Discussion
It’s better to discuss the budget to provide the best possible solution that is customised for client needs in the given budget range and reduce the possibility of negotiations and disputes.
After discussion, analysis and understanding of the current processes, the fault point of Imperium Management was concluded as the existing website look and feel is not as per the industry standards; thus, they are not getting enough customers and losing engagement score. The client needed a better brand and corporate identity for their business establishment and a customised app for increased sales and effective operations.
Solution provided by the company
After all the findings, the JMDS team researched to understand brand behaviour and its competitor brand. We proposed the best possible solution based on the client’s requirements and budgets for final approval after thorough research.
- Brand Design & Corporate Identity
- Logo Design
- Typography
- Colour Palette
- Brand Theme
- UX Design for App
- Digital Presence strategy
- Social Media Creative Template design
- Letterhead Design
- Mobile App Development & Maintenance
After the approval of the proposed solution and agreement confirmation, the following steps were taken to provide the tailormade client-oriented solution:
- Logo designing as per the company’s services, industry-standard and target market to increase brand recognition.
- Deciding the Typography and Colour Palette for corporate identity, Social Media Creatives and UI design based on logo and usability.
- Finalising industry-standard brand theme for online and offline presence.
- Finalising and optimising brand tone, including tone of communication.
- Designing social media creative template and letterhead for day-to-day operation based on the finalised typography, colour and theme.
- Architecting the App UX & UI envisioning scalability and high ROI from the beginning.